Branding, Packaging, and UI, May - Sept 2022
Designing the visual identity and packaging for the sustainable and vegan brand Pfoods, while collaborating with Studio Mesmer, Delhi.
The aim of the brief was to highlight the values and principles of the brand while creating minimal, engaging consumer targeted visual language.
The sustainable brand's ideology is to promote a sustainable plant-based diet and creates alternative eco-friendly and pocket-friendly products.
Strength, Protein, Flavor
The aim while designing product identity and packaging for Plotein, a plant based protein drink, was to highlight the natural ingredients and create a playful, informative and engaging visual narrative.
Each element in the design has been carefully placed and plays a significant role in not only delivering the narrative of the product but the company itself.
Ideation sketches
Alternative packaging ideas
Minimal, Direct, Sustainable
Just Plant is a plant based healthy substitute drink for cow milk. The objective while designing for the identity and packaging of product was direct and simple messaging.
We aimed to create a design which was simple and focused on the message of the product, "healthy, green and sustainable"
