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Catalogue Design

Print Design, Aug 2021

Inar Story 


"We are a team of designers and art lovers trying to achieve perfection, beauty, and harmony inside and outside us with our work. We design furniture with care and a deep understanding of our client's needs and lifestyles. Our skilled artisans bring life to these designs with great finesse in our factory."

Designing a Furniture Catalogue for Inar Interior Design Studios. This project expanded over a period of two months where we explored and ideated over different forms, color schemes, typography, and the overall look of the furniture. 

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The clients requirement for the launch of their new collection was to showcase their minimalistic, high end, elegant and bespoke furniture pieces through congruent visual language.

The color scheme aims to bring out the earthy tones and give an elegant, neutral yet impactful aesthetic to the pages while the forms aim to depict the guise of the furniture pieces.

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FELIX TILTING

Numbering

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hh  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy  Zz

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Century Gothic

Heading and Sub heading

Aa  Bb  Cc  Dd  Ee  Ff  Gg  Hh  Ii  Jj  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy  Zz

TEMPLATE DESIGN

(Ideation) Week 1 

Form development and concept ideation

Week 2 

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Final Page Curation

Week 23

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Final Catalogue

Week 4

"Ceci n'est pas une pipe"- Rene Magritte.  © 2021 by Rutuja Shelke. 

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