Packaging

Squeezy Packaging, Jan 2022

"Lil Goodness believes healthy choices should not compromise on taste. We have found ways to take traditionally popular snacks and found ways to make them healthy and full of Goodness." - Lil Goodness

While collaborating with the brand Lil Goodness, I had the opportunity to work on the packaging ideation for one of their products.

For the packaging of the squeezy, I wanted to take a playful, engaging, and informative route while maintaining the tone of the company.

Color scheme

Fonts

KG THE LAST TIME

Header

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Uni sans

Sub-heading

Ideation

While creating the illustrated design for the squeezy, the aim was to "tell a story" and bring out the ingredients of the product.

My objective was to create an engaging and informative narrative through vivid and colorful visuals.