For best experience of the project please keep sound on for Ads section!
Bring Nature Home
Campaign Design, Branding Packaging Design and Ads, 2023
Project also Featured on Packaging of the World
"Bring Nature Home" was a two month long monsoon campaign that I got the opportunity to work on while being a graphic designer at Ugaoo.
While taking the lead on visual design ( alongside Pranjali Marathe ), packaging design, social media ads and gift merchandise, the entire campaign ideation and planning was a team effort also done in collaboration with the Stonesoup Studio.
The aim of the campaign was to promote the audience to reconnect with natural world and to bring the
monsoon season home.
The Thunder Sale, a highlight of our Bring Nature Home Campaign, synchronised with the monsoon season. This event captivated attention through its ingenious concept, where the sale percentage was intricately linked to the actual rainfall measured directly at the Ugaoo local warehouse. Embracing the essence of nature, the sale not only celebrated the beauty of the rain but also engaged customers in an innovative and immersive experience
THE THUNDER SALE
SALE ADS
Our design approach for the sale creatives embraced the three distinct stages of the monsoon season. We translated the heavy rains, symbolizing dark and gloomy times, into evocative visuals. The interaction between light rain and sunlight, casting enchanting rainbows, marked the transitional phase. Finally, we showcased the emergence of fresh new growth, summarising the season's rejuvenating spirit. The goal was to vividly capture and portray these three moods across the three stages of our campaign, creating a visually compelling narrative that resonates with the essence of each monsoon phase.
WEBSITE BANNERS
PACKAGING
The campaign's keywords, including "nature, serenity, petrichor, cozy, calm, and greenery," served as the guiding elements in my design approach. My objective in crafting the visuals was to accentuate these emotions while ensuring the brand's "gardening at home" essence remained prominent within the visual narrative. From the exploration of two distinct designs, the one that seamlessly aligned with the existing visual language of the brand was selected as the primary visual representation for the campaign.
GIFTING MERCHENDISE
The purpose behind offering gifts with purchases was to enable customers to carry a tangible piece of the "bring nature home" narrative into their lives. By doing so, we aimed to foster a meaningful connection between the customers and the essence of nature, allowing them to integrate it into their daily experiences.
